Media Planning & Buying

Strategy & Consulting

Performance Driven Media Campaigns for higher conversion

Our media team helps provide you with the best results by combining the various methods of performance-based marketing. In the attempt to come up with the best results we research personas, create content, choose the right target audience and drive media planning & buying for global clients. We measure the KPIs that help optimize the campaigns to maximize the conversion rates and help drive higher ROI.

Play Well. Stay Ahead

Our Offerings in Media Planning & Buying

TG Identification & Channel Selection

Our keyword & placement research are exhaustive going through multiple rounds of iterations to arrive at the final selection.Keyword selection factors includes stakeholders’ interviews, competition keywords & more, while placement section covers topics of interest, remarketing, etc.

Ads and Landing Page Design and Development

Creating the perfect ads and landing page would help you have a better take on your customers. Through regular iterations, we determine the effective ad format that would deliver the maximum impact. Our Ad copies are created as per our target group’s stage within the buying funnel, with rigorous ad testing

Campaign Optimization

We test each and every ad within an add group to help figure out the perfect set f keywords and target audience that resonate best with the brand. The advertisements are passed through Optimization, Split Ad Testing, A/B Testing & Landing Page Session Recording.

Analysis and Reporting

We would help you with the daily, weekly and monthly reports which would help you have a better understanding of the campaigns at hand and help you decide on the way forward!

Our Distinquished process

Identify Objectives

We work closely with your brands to understand your goals and objectives

Chart Insights Driven Strategy

Our In-depth expertise in multi-channel digital marketing helps us determine the right strategy to maximize ROI

Create Compelling Content and Ads

We help you develop creative Ad copies and designs that distinguish you from competitors and drive maximum downloads

Track and Optimise

We closely track the performance of the Ads and optimise them for maximum ROI

Partners

We are also masters across Digital Formats and Platforms

Talk to our experts for a free 30 min free consultation on Marketing and Business Consulting